DO YOU NEED TO GENERATE REVENUE MORE QUICKLY? Do you need to accelerate getting more customers in the door, booking appointments and expanding your reach?

Fractional cRO

As a Fractional CRO (Chief Revenue Officer) I combine the power of sales and revenue retention strategies to drive financial impact to your business.

Do you lack a clear revenue retention strategy that is converting one time visitors to loyal customers?

As a Fractional CRO
(Chief Revenue Officer)
I combine the power of sales and revenue retention strategies to drive financial impact to your business.

Over the last 15+ years I have worked with organizations helping them identify their ideal customers, define revenue goals, and essential sales and marketing strategies for initial contact all the way to winning new business - and retaining loyal customers you’ve worked so hard to attract. Going beyond solely digital marketing and technology to convert leads to opportunities and revenue to their bottom line sustainability. 

I have experience building business for small boutique firms to the Fortune 50, developing go-to-market campaigns, coaching sales people on closing, and redesigning customer retention models. I help businesses improve their bottom line by aligning to a tight sales strategy and execution model customized to their unique business model. 

My Story

Our Fractional CRO Process

A proven process I implement with all clients to simplify and align their go-to-market approach, revenue generation and retention strategies

We work with you on implementing these activities and coaching management on new approaches, as well as recommending technologies to help with automation, speed and accuracy.


Based on data, we craft a retention strategy that will improve your baseline of business empowering you to lean into growth more than before.

Retain & Grow

We build a tailored end to end revenue strategic roadmap for go to market, lead generation through closing the deal and building a loyal base for high sustaining growth.


We seek to understand your top priority, the pain points you are experiencing, and the strategies you have used in the past.


We work with you on a concrete understanding of your current revenue baseline, and define your firm revenue goals with a timeline.


Revenue Retention Strategy

Why We’re Unique

We have a 3 part offering that goes beyond a typical fractional CRO service. We have extensive experience in the full sales strategy, implementation, and retention parts of a business - not just making sales and digital marketing. Our fractional CRO service sets you up for sustainable growth by including a retention strategy that fits your business

Part 3
Revenue Roadmap
Part 1
Implementation Help
Part 2

Kelley has been incredible at helping me think through realistic marketing strategies to grow the Radiant Waxing brand in Atlanta. She really sees the big pictures, and her ideas are implementable from day one. Her network of women business owners has grown so quickly that we’re now planning monthly meetups to connect. Kelley, thanks for all your thoughtful support!

Owner, Radiant Waxing in Atlanta, GA

Nicole LeBlanc


Kelley has advised us on sales and revenue strategies since the inception of Enlightened Explorer and it’s been extremely helpful. We have regular strategy sessions and open communication. She thinks outside the box and we even partnered on an international trip for marketing. She truly wants to see female founders thrive.

Owner, Enlightened Explorer

Alix Luce


Kelley is a strategic thinker with excellent people skills. She has a keen sense for business dynamics and has been a valuable contributor throughout the development of my business, Self-Care Simplified. Any business would be lucky to have her!

Founder & CEO, Self Care Simplified

Dr. Catherine Reynolds


Ready to grow your business' revenue?